Specialised Promotional Guide - A Great Career For Someone With Merchandising And Promotion Experience

With my background in merchandising and publicity, I can go essentially anyplace I wish to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla merchandising - you name it, I have done it. The only thing that has continuously held me back is that I'm not a team player. I'm extremely independent and driven, but I do not tend to use my skills for leading. You see, I'd rather not have to work with other people. I know what a project needs intuitively, and I can normally get it done best sans outside help.

With some of the companies that I worked at, this held me back. Working as a marketing guide, however, it has become an asset. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing consultant is a kind of specialist. You are meant to come into the business, listen to their issues, and formulate a merchandising strategy custom tailored to their needs. People don't want to see you hem and haw continually, waiting for feedback from diverse committees - they want to see you think up a decisive action plan. Then, it is up to the business to implement it or to try their own method. Either way, by that point your job is done.

Of course, there are many niche marketing advisor agencies that work in a more corporate way than I do. Many of these consulting companies have greater brand recognition, and so can pull in some big accounts that don't notice me. Nevertheless, I do quite well as a freelance merchandising advisor. You see, when you're working with a business guide, it isn't the company that they come from that is important, but the guide him or herself. Now and again the very fact that I'm able to run the business by myself without the support of a marketing firm actually attracts customers. They want someone self-motivated, directed, and decisive. That is exactly who I am.

Of course, merchandising consultants differ considerably in their approaches. Some of them are very careful, driven by all of the scientific information they can get their hands on. Other ones are impulsive, believing their gut instincts above all else. Although I tend towards the latter approach, my goal has forever been to combine the two. It is never a good idea to ignore information that you can use, but it is also imperative to trust your own instincts.

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Focusing On Marketing Management Operations


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