New Data Matrix Code Technology Has Solid Promotional Potential Together With Product Identification And Monitoring Programs.

Those boxes of black and white pixels, known as Product Data Matrix codes, are showing up more and more today. Data Matrix coding (often known as 2D Matrix codes) is a new level of automatic identification technology that encodes text or raw data into monochrome modules or "cells" within a square (or on occasion, oblong) pattern. Its popularity is growing chiefly due to the ability to store a lot of data into its small dimensions. In fact, the technique provides for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limits of traditional bar codes.

Applications for Data Matrix codes are fairly vast in product marking in addition to marketing. Merchandise marking applications are currently being adapted in industries producing smaller items, such as electronic products, in addition to businesses which experience a high level of counterfeiting, such as aerospace parts and equipment. Nevertheless, the capability to encode additional details for quality control and tracking can be beneficial to just about any merchandise such as food and beverage, manufactured equipment, consumer items and medical/pharmaceuticals. Together with the right product label manufacturer, such as Drake Labels, you can replace existing bar codes and increase product traceability using a variety of label sizes and substances such as paper, polyester, Lexan, foil and metal.

Marketing programs, which are probably the most recognizable today, are used to connect printed materials (merchandise promotions, box and shelf tags, and print ads) to specific websites designed to present additional information or calls to action. All the consumer needs is a smartphone with a QR code reader and the expanded discussion with the manufacturer can start. It can be as simple as a Data Matrix code within a journal advertisement, or additional merchandise information or time sensitive offer presented by a code on a store shelf. The results can be monitored more accurately than with displayed hyperlinks, namely as the risk of human entry error is avoided.

Drake Labels is a top, highly experienced custom label and merchandise identification tag manufacturer which has been doing business since 1966. The organization specializes in small and middle volume orders and provides Data Matrix marking for a number of product and marketing applications and industries such as electronic products and aerospace parts and equipment. To read more in regards to the benefits of integrating Data Matrix codes into your merchandise marking and marketing, email them directly at quotes@drake.com, or go to the company's webpage.

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