Knowing How To Get On Google Maps Has Superseded The Yellow Pages

Instead of the phone book, people go to their computer or their cell phones and search for what ever they require online. If you want to do business with them, you need to put yourself on the results page of that search. You definitely have to know how to get on Google maps.

Now there are a number of challenges in doing this. Not the least of which is finding out which keywords or inquiry your customer will actually use in their search for you. If you're a plumber and only display when people search for the word "plumber" you're going to miss people searching for help to fix their "water heater," or "leaky pipes."

Probably the biggest mistake made by less experienced internet marketers is a tendency to not spend time doing keyword research. This is especially important for national campaigns, but also is good for local businesses as well. Finally, when you set up your Google Places listing, you can claim up to five categories for your company.

For some that will be enough, for others it won't begin to take care of the diversity of their product offerings. You know your business better than anyone. Often this can be a handicap when it comes to identifying the keywords your possible new customer might use to look for you. They don't know your business as well and may come up with some pretty roundabout method of finding you.

There are numerous paid keyword tools that SEO experts will use to help in this approach. But I often use a free tool that Google offers to do keyword research. It sometimes comes up with useful insights that impress business owners, so I will explain how I use it in a moment. But first I want to make a point about a main distinction about advertising online as opposed to the old yellow pages days.

Yellow page advertising was often a bit costly and while you could get your business listed in several categories doing so also multiplied the cost. As a result many businesses confined their listings to one or two categories at the most. There is no need to do so online.

For organic search you can and need to have a separate web page for each major line of product or category. For Google Places you are allowed to list five categories. Make sure you do your best to use all five. Doing this is part of the answer to how to get on Google maps when your prospective buyers search for one of these categories.

If you are a divorce lawyer and that is all that you do, you should look into the major different key phrases people might use when they search for a divorce lawyer. If you also do criminal work, or real estate planning, or adoption work, you will want to choose which five topics are most critical to you and your practice.

If you are a plumbing technician as in my earlier example you need to think about the major different causes a new customer could be looking for your services. If sump pump repair is a lucrative portion of your business you may well want to include that over say leaky pipes if they are likely less profitable or less desirable line of business

These are some of the major ideas you need to appreciate when learning how to get on Google maps.

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